The Resource The big data-driven business : how to use big data to win customers, beat competitors, and boost profits, Russell Glass, Sean Callahan

The big data-driven business : how to use big data to win customers, beat competitors, and boost profits, Russell Glass, Sean Callahan

Label
The big data-driven business : how to use big data to win customers, beat competitors, and boost profits
Title
The big data-driven business
Title remainder
how to use big data to win customers, beat competitors, and boost profits
Statement of responsibility
Russell Glass, Sean Callahan
Creator
Contributor
Subject
Language
eng
Summary
Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples-from Nate Silver to Copernicus, and Apple to Blackberry-to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and access
Cataloging source
DLC
Dewey number
658.8/72
Index
index present
LC call number
HF5415.1265
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
The big data-driven business : how to use big data to win customers, beat competitors, and boost profits, Russell Glass, Sean Callahan
Publication
Note
Includes index
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits; Contents; Acknowledgments; Introduction: Why We Wrote This Book, and How It Can Help You; Chapter 1: Big Data, Big Benefits; Chapter 2: The Evolution of the Customer-Focused, Data-Driven Business; Chapter 3: The Evolution of the Buyer's Journey, or How the Internet Killed the Three-Martini Lunch; Chapter 4: The Marketing Stack-Why CMOs and CIOs Are Working Together; The Software in the Stack; Marketing Automation Software; Business Intelligence Databases; CRM Systems
  • Chapter 9: Implementing a Big Data Plan (Sometimes by Thinking Small)Eleven Principles to Follow When Bringing Big Data into Your Business; Focus on the Customer to Determine What Questions You Want Your Data to Answer; It's Big Data, but Start Small; Don't Bet Everything on Technology; Hire the Right People; Maintain Some Control of the Technology Piece; Measure, Measure, and Measure Some More; Stay on Top of Your Data and the Processes Around That Data; Conduct a Data Audit and Strive to Integrate Data Silos; Cooperate with IT, Sales, Human Resources, and Other Stakeholders
  • Content Management SystemsBlogging Platforms; Data Management Platforms; Analytics Tools; Social Media Management Software; Predictive Lead Scoring; Customer Service/Call Center Software; E-Commerce Platforms; Search Engine Management Platforms; Demand-Side Platform (DSP); Chapter 5: How Technology Bridges the Gap between Marketing and Sales; Technology Brings Harmony between Sales and Marketing at DocuSign; How Bizo Used Data to Boost Marketing-Sales Alignment; Chapter 6: Data and the Rise of Online Advertising; Early Uses of Audience Data; Early Marketing Analytics-Audience Auditing
  • Practice Good Data HygieneDevelop a Road Map, but Anticipate Detours; Chapter 10: Measurement, Testing, and Attribution; Data and Measurement; Measuring the Power of Display Ads; Data and Testing; Test No. 1: MyCase; Test No. 2: Better Business Bureau; Data and Attribution; Attribution's Big Day; Chapter 11: Data Can Be a Matter of Corporate Life and Death; The Dead; Digital Equipment Corporation; Blockbuster; Tower Records and Borders; Near-Death Experience; Culture Clash; Missed Opportunity; Whistling Past the Graveyard?; Schadenfreude?; Chapter 12: Using Data Responsibly
  • The Rise of Internet AdvertisingAd Networks; Audience Platforms; Online Advertising Exchanges; Retargeted Display Ads; Social Media Advertising's Powerful Leap Forward; How Marketers Are Putting Data on Display; Zend Technologies; Zuora; The LiveAds; Zendesk; Chapter 7: Using Data to Better Understand Customers and Pursue Prospects; Netflix Flexes Its Data Muscle; SaaS and Its Powerful Window on the Customer; The Power of Predictive Lead Modeling; Data Isn't Reserved for Dot-Coms; Chapter 8: The Arrival of Left-Brained Leaders and the Rise of the Marketing Department
Control code
ocn895431883
Extent
1 online resource
Form of item
online
Isbn
9781118889787
Lccn
2014046067
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
dd333d5b-0f99-4f46-b2bc-316a9f50282b
http://library.link/vocab/recordID
.b36097184
Specific material designation
remote
System control number
  • (OCoLC)895431883
  • pebcs1118889789

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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