The Resource The big smallness : niche marketing, the American culture wars, and the new children's literature, Michelle Ann Abate

The big smallness : niche marketing, the American culture wars, and the new children's literature, Michelle Ann Abate

Label
The big smallness : niche marketing, the American culture wars, and the new children's literature
Title
The big smallness
Title remainder
niche marketing, the American culture wars, and the new children's literature
Statement of responsibility
Michelle Ann Abate
Creator
Author
Subject
Genre
Language
eng
Summary
This book is the first full-length critical study to explore the rapidly growing cadre of amateur-authored, independently-published, and niche-market picture books that have been released during the opening decades of the twenty-first century. Emerging from a powerful combination of the ease and affordability of desktop publishing software; the promotional, marketing, and distribution possibilities allowed by the Internet; and the tremendous national divisiveness over contentious socio-political issues, these texts embody a shift in how narratives for young people are being creatively conceived, materially constructed, and socially consumed in the United States. Abate explores how titles such as My Parents Open Carry (about gun laws), It?s Just a Plant (about marijuana policy), and My Beautiful Mommy (about the plastic surgery industry) occupy important battle stations in ongoing partisan conflicts, while they are simultaneously changing the landscape of American children?s literature. The book demonstrates how texts like Little Zizi and Me Tarzan, You Jane mark the advent of not simply a new commercial strategy in texts for young readers; they embody a paradigm shift in the way that narratives are being conceived, constructed, and consumed. Niche market picture books can be seen as a telling barometer about public perceptions concerning children and the social construction of childhood, as well as the function of narratives for young readers in the twenty-first century. At the same time, these texts reveal compelling new insights about the complex interaction among American print culture, children?s reading practices, and consumer capitalism. Amateur-authored, self-published, and specialty-subject titles reveal the way in which children, childhood, and children?s literature are both highly political and heavily politicized in the United States
Member of
Cataloging source
N$T
Dewey number
070.5083
Index
index present
LC call number
Z480.C48
LC item number
A23 2016
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Children's literature and culture
Label
The big smallness : niche marketing, the American culture wars, and the new children's literature, Michelle Ann Abate
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
ocn939519248
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9781317362425
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
40025834183
http://library.link/vocab/ext/overdrive/overdriveId
4406286
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b36803959
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)939519248
  • pebc1315668874

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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