The Resource The business of gamification : a critical analysis, edited by Mikolaj Dymek and Peter Zackariasson

The business of gamification : a critical analysis, edited by Mikolaj Dymek and Peter Zackariasson

Label
The business of gamification : a critical analysis
Title
The business of gamification
Title remainder
a critical analysis
Statement of responsibility
edited by Mikolaj Dymek and Peter Zackariasson
Contributor
Editor
Subject
Language
eng
Member of
Cataloging source
EBLCP
Dewey number
338.4/77948
Index
index present
LC call number
HD9993.E452
LC item number
B875 2016
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Routledge advances in management and business studies
Series volume
65
Label
The business of gamification : a critical analysis, edited by Mikolaj Dymek and Peter Zackariasson
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction / Mikolaj Dymek -- About the editors -- About the contributors -- Internal organisational perspectives -- Roleplaying games at work : about management, gamification and effectiveness / Emmanuelle Savignac -- Feeding the red critter : the gamification of project management software / Raul Ferrer Conill -- Gamification as ideological praxis : on play, games and the modding of management / Alf Rehn -- External organisational perspectives -- Game of gamification : marketing, consumer resistance and digital play / Lena Olaison and Saara L. Taalas -- Win, earn, gain : gamification in the history of retailing / Franck Cochoy and Johan Hagberg -- Inside the gamification case of a mobile phone marketing campaign : the amalgamation of game studies with marketing communications? / Mikolaj Dymek -- Samsung nation : a gamified experience / Tracy Harwood and Tony Garry -- Play a game, save the planet! : gamification as a way to promote green consumption / Christian Fuentes -- Conceptual perspectives -- Gamification for sustainability : beyond the ludo-aesthetical approach / Per Fors and Thomas Taro Lennerfors -- Designing for the play instinct : gamification, collective voodoo and mumbo jumbo / Stephen Webley and Karen Cham -- Total gamification and the limits of our imagination / Per H. Hedberg and Mattias Svahn -- Old things : new names / Peter Zackariasson -- Index
Control code
ocn958566926
Dimensions
unknown
Extent
1 online resource (252 pages)
File format
unknown
Form of item
online
Isbn
9781317581444
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
9781317581444
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b37400903
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)958566926
  • pebc131758144X

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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