The Resource The evolution and role of continuous medical education (CME) : integrate education and marketing for a stronger communication strategy, Barbara Macelloni, (electronic resource)

The evolution and role of continuous medical education (CME) : integrate education and marketing for a stronger communication strategy, Barbara Macelloni, (electronic resource)

Label
The evolution and role of continuous medical education (CME) : integrate education and marketing for a stronger communication strategy
Title
The evolution and role of continuous medical education (CME)
Title remainder
integrate education and marketing for a stronger communication strategy
Statement of responsibility
Barbara Macelloni
Creator
Speaker
Subject
Language
eng
Member of
Cataloging source
UkLU-K
Characteristic
representational
Series statement
Pharmaceutical marketing : latest insights, challenges, solutions and trends,
Label
The evolution and role of continuous medical education (CME) : integrate education and marketing for a stronger communication strategy, Barbara Macelloni, (electronic resource)
Publication
Note
  • Animated audio-visual presentation with synchronized narration
  • Title from title frames
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
monaural
Content category
two-dimensional moving image
Content type code
tdi
Content type MARC source
rdaconent
Contents
Contents: CME evolution and current status: a focus on Europe -- Medical education: role through the brand life cycle and added value of CME -- Planning the integration: how to develop effective medical education consistent with the communication strategy -- Marketing and medical education departments working together: how to make it a win-win cooperation
Control code
HST67.1956_252
Dimensions
unknown
Extent
1 online resource (1 streaming video file (26 min.)
File format
one file format
Governing access note
Access restricted to subscribers
Media category
  • video
  • computer
Media MARC source
  • rdamedia
  • rdamedia
Media type code
  • v
  • c
Medium for sound
other
Other physical details
color, sound)
Publisher number
1956
http://library.link/vocab/recordID
.b37239326
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • HST67.1956252
  • (UkLU-K)001104078
System details
  • Mode of access: World Wide Web
  • System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v4.0+, iPhone 4+ (iOS v6.x+), iPad 2+ (iOS v6.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+
Video recording format
other

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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