The Resource The future of branding within the pharmaceutical industry, Giles D. Moss, (electronic resource)

The future of branding within the pharmaceutical industry, Giles D. Moss, (electronic resource)

Label
The future of branding within the pharmaceutical industry
Title
The future of branding within the pharmaceutical industry
Statement of responsibility
Giles D. Moss
Creator
Speaker
Subject
Language
eng
Member of
Cataloging source
UkLU-K
Characteristic
representational
Series statement
Pharmaceutical marketing : latest insights, challenges, solutions and trends,
Label
The future of branding within the pharmaceutical industry, Giles D. Moss, (electronic resource)
Publication
Note
  • Animated audio-visual presentation with synchronized narration
  • Title from title frames
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
monaural
Content category
two-dimensional moving image
Content type code
tdi
Content type MARC source
rdaconent
Contents
Contents: How has consumer branding developed and what are the differences between it and pharmaceutical branding -- Established consumer brand architecture and how to apply it to pharmaceuticals -- Kapferer and Aaker theory and how it can be applied -- The future for branding within pharmaceuticals
Control code
HST67.1934_1_2_252
Dimensions
unknown
Extent
1 online resource (1 streaming video file (33 min.)
File format
one file format
Governing access note
Access restricted to subscribers
Media category
  • video
  • computer
Media MARC source
  • rdamedia
  • rdamedia
Media type code
  • v
  • c
Medium for sound
other
Other physical details
color, sound)
Publisher number
1934
http://library.link/vocab/recordID
.b37239302
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • HST67.193412252
  • (UkLU-K)001104076
System details
  • Mode of access: World Wide Web
  • System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v4.0+, iPhone 4+ (iOS v6.x+), iPad 2+ (iOS v6.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+
Video recording format
other

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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