The Resource The handbook of global health communication, edited by Rafael Obregon and Silvio Waisbord, (electronic resource)

The handbook of global health communication, edited by Rafael Obregon and Silvio Waisbord, (electronic resource)

The handbook of global health communication
The handbook of global health communication
Statement of responsibility
edited by Rafael Obregon and Silvio Waisbord
Member of
Cataloging source
Dewey number
index present
LC call number
LC item number
.H255 2012
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
  • handbooks
Series statement
Handbooks in communication and media
The handbook of global health communication, edited by Rafael Obregon and Silvio Waisbord, (electronic resource)
Bibliography note
Includes bibliographical references and index
  • net
  • 11 Community media, health communication, and engagement : a theoretical matrix / Linje Manyozo -- 12 Global e-health communication / L. Suzanne Suggs and Scott C. Ratzan -- 13 Managing fear to promote healthy change / Merissa Ferrara, Anthony J. Roberto, and Kim Witte -- 14 Innovations in the evaluation of social change communication for HIV and AIDS / Ailish Byrne and Robin Vincent -- pt. III Case studies of applied theory and innovation -- 15 Mobile Phones : opening new channels for health communication / Katherine de Tolly and Peter Benjamin -- 16 Social marketing and condom promotion in Madagascar : a case study in brand equity research / W. Douglas Evans [and others] -- 17 Participatory health communication research : four tools to complement the interview / Karen Greiner -- 18 Egypt's Mabrouk! initiative : a communication strategy for maternal/child health and family planning integration / Ron Hess, Dominique Meekers, and J. Douglas Storey -- 19 Risk communication and emerging infectious diseases : lessons and implications for theory-praxis from Avian influenza control / Ketan Chitnis
  • 20 Journalism and HIV : lessons from the frontline of behavior change communication in Mozambique / Gregory Alonso Pirio -- 21 jovenHABLAjoven : lesson learned about interpellation, peer communiction, and secind-generation edutainment in sexuality and gender projects among young people / Jair Vega Casanova and Carmen R. Mendivil Calderon -- 22 Changing gender norms for HIV and violence risk reduction : a comparison of male-focused programs in Brazil and India / Julie Pulerwitz, Gary Barker, and Ravi Verma -- 23 Women's health and healing in the Peruvian Amazon : Minga peru's participatory communication approach / Ami Sengupta and Eliana Elias -- 24 Positive deviance, good for global health / Arvind Singhal and Lucia Dura -- 25 Health promotion from the grassroots : piloting a radio soap opera for Latonos in the United States / Maria Beatriz Torres -- 26 Children can't wait : social mobilization to secure children's rights to social security / Shereen Usdin and Nicola Christofides
  • Pt. 1 Perspectives on communication and global health -- 1 Theoretical divides and convergence in global health communication / Silvio Waisbord and Rafael Obregon -- 2 New perspectives on global health communication / Collins O Airhihenbuwa and Mohan J. Dutta -- 3 Rethinking health communication in aid and development / Elizabeth Fox -- 4 Toward a global theory of health behavior and social change / Douglas Storey and Maria Elena Figueroa -- pt. II Theoretical perspectives on and approaches to health communication in a global context -- 5 The impact of health communication programs / Jane T. Bertrand, Stella Babalola and Joanna Skinner -- 6 Promoting health through entertainment-education media / William J. Brown -- 7 Interpersonal health communication : an ecological perspective / Rukhsana Ahmed -- 8 Community health and social mobilization / Catherine Campbell and Kerry Scott -- 9 Health, news, and media information / Jesus Arroyave -- 10 Using complexity-informed communication strategies to address complex health issues : the case of Puntos de Encuentro, Nicaragua / Virginia Lacayo
  • Pt. IV Crosscutting issues -- 27 Capacity building (and strengthening) in health communication : the missing link / Rafael Obregon and Silvio Waisbord -- 28 Institutionalizing communication in international health : the USAID-Johns Hopkins University partnership / Jose Rimon II and Suruchi Sood -- 29 Communication and public health in a glocalized context : achievements and challenges / Thomas Tufte -- pt. V Conclusions : rethinking the field -- 30 Toward social justice in directed social change : rethinking the role of developmeny support communication / Srinivas R. Melkote -- 31 Conclusions : why communication maters in global health / Silvio Waisbord and Rafael Obregon
Control code
1 online resource (xx, 658 pages ):
Form of item
Other physical details
Specific material designation
System control number
  • (OCoLC)968189801
  • pebco111824186X

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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