The Resource The handbook of market intelligence : understand, compete and grow in global markets, Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas

The handbook of market intelligence : understand, compete and grow in global markets, Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas

Label
The handbook of market intelligence : understand, compete and grow in global markets
Title
The handbook of market intelligence
Title remainder
understand, compete and grow in global markets
Statement of responsibility
Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas
Creator
Contributor
Subject
Genre
Language
eng
Summary
"This book provides a very useful and practical framework to guide the development of a Market Intelligence function that serves as a tool for competitive advantage. The use of multiple and diverse business cases helps readers to understand the implementation of key concepts and provides a set of practical lessons to facilitate this important journey for any organization."--Carlos Jose Fonseca, SVP/Group Head Global Marketing Strategy, Planning and Analytics, MasterCard "Forward looking market understanding is what any CEO needs for securing successful business today and into the future. But
Cataloging source
DLC
Dewey number
658.8/3
Index
index present
LC call number
HD38.7
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
The handbook of market intelligence : understand, compete and grow in global markets, Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas
Publication
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Preface to the second edition -- About the authors -- About global intelligence alliance -- Market intelligence in global organizations -- Market intelligence : drivers and benefits -- Market intelligence in global organizations : survey findings in 2013 -- Roadmap to world class market intelligence -- Key success factors of world class market intelligence -- Intelligence scope : determining the purpose, target groups and focus areas of an intelligence program -- Intelligence process : turning random data into meaningful insight -- Intelligence deliverables : building a high-impact market intelligence product portfolio -- Intelligence tools : collecting, storing and disseminating intelligence -- Intelligence organization : the people and resources that generate the impact -- Intelligence culture : engaging the organization in market intelligence -- Market intelligence for key user groups -- Market intelligence for current awareness across the organization -- Market intelligence for strategic planning -- Market intelligence for marketing, sales and account management -- Market intelligence for innovation and product life cycle management -- Market intelligence for supply chain management -- Developing world class market intelligence programs -- Implementing market intelligence programs -- How to develop an existing market intelligence program for greater impact -- Measuring the impact of mi -- Trends in market intelligence -- Index
Control code
ocn880147770
Edition
2nd Edition
Extent
1 online resource
Form of item
online
Isbn
9781118923610
Lccn
2014014559
Media category
computer
Media MARC source
rdamedia
Media type code
n
http://library.link/vocab/ext/overdrive/overdriveId
  • 70262d2c-0568-4c0e-abe5-3be9825de174
  • cl0500000579
http://library.link/vocab/recordID
.b30354262
Specific material designation
remote
System control number
  • (OCoLC)880147770
  • pebcs111892360X

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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