The Resource The hook : how to share your brand's unique story to engage customers, boost sales, and achieve heartfelt success, Richard Krevolin ; foreword by Harry Beckwith, author of Selling the invisible

The hook : how to share your brand's unique story to engage customers, boost sales, and achieve heartfelt success, Richard Krevolin ; foreword by Harry Beckwith, author of Selling the invisible

Label
The hook : how to share your brand's unique story to engage customers, boost sales, and achieve heartfelt success
Title
The hook
Title remainder
how to share your brand's unique story to engage customers, boost sales, and achieve heartfelt success
Statement of responsibility
Richard Krevolin ; foreword by Harry Beckwith, author of Selling the invisible
Creator
Author
Subject
Language
eng
Summary
"Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message." --
Assigning source
Portion of summary from book
Cataloging source
UMI
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
Literary form
non fiction
Nature of contents
dictionaries
Label
The hook : how to share your brand's unique story to engage customers, boost sales, and achieve heartfelt success, Richard Krevolin ; foreword by Harry Beckwith, author of Selling the invisible
Publication
Copyright
Note
Includes index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
ocn932247951
Dimensions
unknown
Extent
1 online resource (1 volume)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000683
http://library.link/vocab/recordID
.b34163177
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)932247951
  • ebl1632650126

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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