The Resource The management and leadership of educational marketing : research, practice and applications, edited by Izhar Oplatka, Jane Hemsley-Brown

The management and leadership of educational marketing : research, practice and applications, edited by Izhar Oplatka, Jane Hemsley-Brown

Label
The management and leadership of educational marketing : research, practice and applications
Title
The management and leadership of educational marketing
Title remainder
research, practice and applications
Statement of responsibility
edited by Izhar Oplatka, Jane Hemsley-Brown
Contributor
Subject
Language
eng
Summary
The introduction of educational markets into public and higher education in many countries has led to more competitive environments for schools and higher education institutions. This, in turn, has led to an increased priority being given by school leaders to the marketing of their institutions, largely because the survival of many educational institutions is now dependent on their capacity to maintain or increase their 'market share' of students, funding and resources. This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention; trust; building relationships with parents, curriculum marketing, strategic marketing, and market orientation in the educational arena. Special attention is given by the authors to the promotion of education in respect to school innovation, success, and accountability. The book is intended to enrich the theoretical and practical knowledge of scholars who are interested in understanding the leadership of educational institutions, and of principals, marketers, and administrators who face inter-institutional competition in the context of schooling, tertiary or higher education
Member of
Cataloging source
UTBLW
Dewey number
371.2
Illustrations
illustrations
Index
index present
LC call number
LB2806
LC item number
.M36 2012
Literary form
non fiction
Nature of contents
dictionaries
Series statement
Advances in educational administration,
Series volume
v. 15
Label
The management and leadership of educational marketing : research, practice and applications, edited by Izhar Oplatka, Jane Hemsley-Brown
Publication
Note
Includes index
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The research on school marketing : current issues and future directions : an updated version / Izhar Oplatka, Jane Hemsley-Brown -- Marketisation and education marketing : the evolution of a discipline and a research field / Nick Foskett -- Integrating marketing into the leadership and management of schools : a curriculum-focused approach / Felix Maringe -- Marketing the school "revisited" : the complexity of leadership dilemmas / Tristan Bunnell -- School marketing in the United States : demographic representations and dilemmas for educational leaders / Christopher Lubienski, Matthew Linick, J.G. York -- Public-private collaboration in international education : a New Zealand case study / Christopher Allen Stachowski -- Relationship marketing and school success / Dorit Tubin -- a conceptual framework for classifying and understanding relationship marketing within schools / Hsiao-Pei (Sophie) Yang, Julie Robson -- Forms of market orientation among primary and secondary school teachers in Israel / Izhar Oplatka, Jane Hemsley-Brown -- Educational marketing and the pace of innovation / Miri Yemini -- Creating value in school education marketing through the cocreation process : a conceptual paper / James Seligman -- Reflections on management and leadership of educational marketing : looking toward the future / Jane Hemsley-Brown, Izhar Oplatka
Control code
ocn811577737
Dimensions
unknown
Extent
1 online resource (x, 286 pages)
Form of item
online
Isbn
9781283635042
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
http://library.link/vocab/recordID
.b27073920
Specific material designation
remote
System control number
  • (OCoLC)811577737
  • pebcs1283635046

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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