The Resource The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge, Thomas L. Harris ; foreword by Philip Kotler

The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge, Thomas L. Harris ; foreword by Philip Kotler

Label
The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge
Title
The marketer's guide to public relations
Title remainder
how today's top companies are using the new PR to gain a competitive edge
Statement of responsibility
Thomas L. Harris ; foreword by Philip Kotler
Creator
Subject
Language
eng
Dewey number
659.2
Illustrations
illustrations
Index
index present
LC call number
HD59
LC item number
.H276 1991
Literary form
non fiction
Nature of contents
bibliography
Series statement
Wiley series on business strategy
Label
The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge, Thomas L. Harris ; foreword by Philip Kotler
Publication
Note
Includes index
Bibliography note
Bibliography: p. 298-299
http://library.link/vocab/branchCode
  • zbnus
  • mel
Control code
000007421349
Dimensions
24 cm
Extent
xiv, 306 p.
Isbn
9780471618850
Other physical details
ill.
http://library.link/vocab/recordID
.b15125154
System control number
  • vcc508563205
  • (OCoLC)22003377

Library Locations

    • Deakin University Library - Melbourne Burwood CampusBorrow it
      221 Burwood Highway, Burwood, Victoria, 3125, AU
      -37.846510 145.115099
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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