The Resource The nature of marketing : marketing to the swarm as well as the herd, Chuck Brymer

The nature of marketing : marketing to the swarm as well as the herd, Chuck Brymer

Label
The nature of marketing : marketing to the swarm as well as the herd
Title
The nature of marketing
Title remainder
marketing to the swarm as well as the herd
Statement of responsibility
Chuck Brymer
Creator
Subject
Language
eng
Summary
"The Nature of Marketing is a unique perspective on how digitally linked populations behave as a single organism, similar to a swarm of fish.These human swarms are fueled by the connectivity and speed of the social networking generation, and are replacing the rules of marketing with principles that are fundamentally different from anything before." "This book helps put trends like social networks and Web 2.0 in a larger and more timeless context. As brand communications move from monologue to dialogue, a new marketing plan is needed to engage the community and start a conversation with people who can help expand upon the brand message and experience."--BOOK JACKET
Cataloging source
DLC
Dewey number
658.8
Index
index present
LC call number
HF5415.127
LC item number
.B79 2009
Literary form
non fiction
Nature of contents
bibliography
Label
The nature of marketing : marketing to the swarm as well as the herd, Chuck Brymer
Publication
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • zbnus
  • mel
  • net
  • wbl
  • fro
Contents
The power of one and the power of many -- The anatomy of a digital community -- Welcome to the age of reference, not deference -- Why speed is the new big -- The first law of engaging a community : conviction -- The second law of engaging a community : collaboration -- The third law of engaging a community : creativity -- Attracting the swarm -- The chief community officer : a new agent for your brand -- A blueprint for a consumer-driven society
Control code
000043615948
Extent
xiii, 205 p.
Isbn
9780230203365
Lccn
2008046499
http://library.link/vocab/recordID
.b23494293
System control number
sr23494293

Library Locations

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    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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