The Resource The new emerging market multinationals : four strategies for disrupting markets and building brands, Amitava Chattopadhyay and Rajeev Batra, with Aysegul Ozsomer

The new emerging market multinationals : four strategies for disrupting markets and building brands, Amitava Chattopadhyay and Rajeev Batra, with Aysegul Ozsomer

Label
The new emerging market multinationals : four strategies for disrupting markets and building brands
Title
The new emerging market multinationals
Title remainder
four strategies for disrupting markets and building brands
Statement of responsibility
Amitava Chattopadhyay and Rajeev Batra, with Aysegul Ozsomer
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.B397 2012
Literary form
non fiction
Nature of contents
bibliography
Label
The new emerging market multinationals : four strategies for disrupting markets and building brands, Amitava Chattopadhyay and Rajeev Batra, with Aysegul Ozsomer
Publication
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • zbnus
  • wbl
Contents
Introduction and overview -- Choosing consumer segments and expanding internationally -- Strategic competency building -- International expansion through acquisitions -- Brand-building strategies and road map -- Building brand awareness on limited budgets -- Building perceptions of high quality, leadership,and trust -- Global brand associations and architecture -- Managing a global or regional brand -- Key takeaways
Control code
ocn768172700
Dimensions
24 cm
Extent
xii, 335 p.
Isbn
9780071782890
Isbn Type
(hbk.)
Lccn
2012015325
Other physical details
ill.
http://library.link/vocab/recordID
.b26663284
System control number
  • (OCoLC)768172700
  • (OCoLC)768172700
  • mb26663284

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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