The Resource The objects of affection : semiotics and consumer culture, Arthur Asa Berger

The objects of affection : semiotics and consumer culture, Arthur Asa Berger

Label
The objects of affection : semiotics and consumer culture
Title
The objects of affection
Title remainder
semiotics and consumer culture
Statement of responsibility
Arthur Asa Berger
Creator
Contributor
Subject
Language
eng
Summary
"A fascinating investigation that explains semiotics, the science of signs, and shows how it can help us understand the way marketing and advertising shape our behavior as consumers and the way we use brands to help create our public identities. Semiotics deals with the messages we are always sending about ourselves by the clothes we wear, our facial expressions, our body language, and the objects we purchase. It also helps us learn how to interpret the messages that others are always sending to us. The book also analyzes a number of the "objects of our affection" such as toasters, teddy bears, hamburgers and computers. In the appendix, there are a number of learning games and activities that involve using semiotics to better understand consumer culture"--Provided by publisher
Member of
Cataloging source
UKPGM
Dewey number
302.2
Illustrations
illustrations
Index
index present
LC call number
P99.4.S62
LC item number
B47 2010
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Semiotics and popular culture
Label
The objects of affection : semiotics and consumer culture, Arthur Asa Berger
Publication
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
PART I: SEMIOTIC THEORY -- Theories of Consumer Cultures -- Marketing Theory and Semiotics -- PART II: SEMIOTIC APPLICATIONS -- Brands and Identity: We are our Brands -- The Objects of our Affection: Selected Case Studies -- Appendix: Learning Games and Activities
Control code
ocn696335151
Dimensions
unknown
Edition
1st ed
Extent
1 online resource (xiii, 198 pages)
Form of item
online
Isbn
9780230109902
Lccn
2010001854
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
9786612992292
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
485846
http://library.link/vocab/recordID
.b25028571
Specific material designation
remote
System control number
  • (OCoLC)696335151
  • pebco023010990X

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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