The Resource The physics of brand : understand the forces behind brands that matter, Aaron Keller, Renee Marino, Dan Wallace

The physics of brand : understand the forces behind brands that matter, Aaron Keller, Renee Marino, Dan Wallace

Label
The physics of brand : understand the forces behind brands that matter
Title
The physics of brand
Title remainder
understand the forces behind brands that matter
Statement of responsibility
Aaron Keller, Renee Marino, Dan Wallace
Creator
Contributor
Author
Subject
Language
eng
Summary
"A look at how customer experiences and memories influence and change brand development and marketing"--
Cataloging source
DLC
Dewey number
658.8/27
Index
no index present
LC call number
HF5415.1255
LC item number
.K45 2016
Literary form
non fiction
Label
The physics of brand : understand the forces behind brands that matter, Aaron Keller, Renee Marino, Dan Wallace
Publication
http://library.link/vocab/branchCode
  • mel
  • glg
  • fro
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
000057195807
Extent
pages cm
Isbn
9781440342677
Isbn Type
(hardback)
Lccn
2015043724
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
http://library.link/vocab/recordID
.b34364158
System control number
rm34364158

Library Locations

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    • Deakin University Library - Melbourne Burwood CampusBorrow it
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      -37.846510 145.115099
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