The Resource The psychology of advertising, Bob M. Fennis and Wolfgang Stroebe

The psychology of advertising, Bob M. Fennis and Wolfgang Stroebe

Label
The psychology of advertising
Title
The psychology of advertising
Statement of responsibility
Bob M. Fennis and Wolfgang Stroebe
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
Dewey number
659.101/9
Illustrations
illustrations
Index
index present
LC call number
HF5822
LC item number
.F456 2010
Literary form
non fiction
Nature of contents
bibliography
Label
The psychology of advertising, Bob M. Fennis and Wolfgang Stroebe
Publication
Bibliography note
Includes bibliographical references and indexes
http://library.link/vocab/branchCode
  • zbnus
  • mel
  • wbl
  • fro
Contents
Setting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers form attitudes towards products -- How consumers yield to advertising: principles of persuasion and attitude change -- How advertising influences buying behaviour -- Beyond persuasion achieving consumer compliance without changing attitudes
Control code
000044778308
Dimensions
26 cm
Extent
xi, 329 p.
Isbn
9780415442732
Lccn
2009040521
Other physical details
ill.
http://library.link/vocab/recordID
.b24672191
System control number
  • eblnew0415442737
  • (OCoLC)455870781

Library Locations

    • Deakin University Library - Geelong Waterfront CampusBorrow it
      1 Gheringhap Street, Geelong, Victoria, 3220, AU
      -38.143069 144.360403
    • Deakin University Library - Melbourne Burwood CampusBorrow it
      221 Burwood Highway, Burwood, Victoria, 3125, AU
      -37.846510 145.115099
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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