The Resource The rise of brands, Liz Moor

The rise of brands, Liz Moor

Label
The rise of brands
Title
The rise of brands
Statement of responsibility
Liz Moor
Creator
Subject
Language
eng
Summary
"Brands and logos are all around us - from the clothes we wear and the objects we buy, to the advertisements which cover our cities and the celebrities created by the media. We regard the brand as a new phenomenon, something born with the consumer society, but branding was born with civilization, its earliest examples dating to the Roman Empire." "Branding is now a growing industry, applied not only to commodities but to charities, cities, the worlds of sport and entertainment, even government initiatives. Such is the ubiquity and power of branding that it is increasingly taken as a sign of the commodification of everyday life and the rapacity of corporate power." "Examining the brand in history, the growth of national and global brands, the changing approaches of the branding industry and the exploration of new spaces for advertising, The Rise of Brands analyses exactly how brands develop and operate in contemporary society."--BOOK JACKET
Cataloging source
DLC
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.M66 2007
Literary form
non fiction
Nature of contents
bibliography
Label
The rise of brands, Liz Moor
Publication
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • zbnus
  • fro
Contents
The rise of brands -- The brand in history -- Brands, culture, and economy -- Branded spaces -- Intellectual and other forms of property -- National brands and global brands -- Conclusion
Control code
000042164664
Dimensions
24 cm
Extent
xi, 188 p.
Isbn
9781845203849
Isbn Type
(pbk.)
Lccn
2007031786
Other physical details
ill.
http://library.link/vocab/recordID
.b22996771
System control number
sr22996771

Library Locations

    • Deakin University Library - Geelong Waterfront CampusBorrow it
      1 Gheringhap Street, Geelong, Victoria, 3220, AU
      -38.143069 144.360403
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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