The Resource The stakeholder balance sheet : profiting from really understanding your market, Farrokh Suntook and John A. Murphy

The stakeholder balance sheet : profiting from really understanding your market, Farrokh Suntook and John A. Murphy

Label
The stakeholder balance sheet : profiting from really understanding your market
Title
The stakeholder balance sheet
Title remainder
profiting from really understanding your market
Statement of responsibility
Farrokh Suntook and John A. Murphy
Creator
Contributor
Subject
Language
eng
Summary
This book provides an as yet unavailable tool, the Stakeholder Balance Sheet, enablingmanagers within any organisation to unlock the DNA of the market place in which they operate and to measure their effectiveness in understanding their markets and all the key stakeholders operating within them. This simple tool provides self-testing checklists at the end of each chapter that enables managers to look at stakeholder-sensitive issues in the same way that they might scrutinise financial statements (hence it will not seem alien to most managers)
Cataloging source
N$T
Dewey number
332.63/2042
Illustrations
illustrations
Index
index present
LC call number
HD2744
LC item number
.S86 2008eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
The stakeholder balance sheet : profiting from really understanding your market, Farrokh Suntook and John A. Murphy
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 293-297) and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The 9 point plan for sustaining and growing your market profitably -- In the beginning was--segmentation! -- Delving into the mind of the market : understanding the real stakeholder drivers -- From customer satisfaction and branding to loyalty and attraction -- Decision-making dynamics -- Staff motivation and perceptions -- Who else should be on your radar screen : the role and motivation of other external stakeholders and influencers -- Communicate (and communicate and communicate-- ) -- Constant renewal : searching for winning new product of service propositions -- An ongoing process : monitoring your performance -- Conclusion : the 9 point plan revisited
Control code
ocn615600435
Dimensions
unknown
Extent
1 online resource (xxiv, 310 pages)
File format
unknown
Form of item
online
Isbn
9781119206132
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b36055839
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)615600435
  • pebcs0470740590

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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