The Resource The story of purpose : the path to creating a brighter brand, a greater company, and a lasting legacy, Joey Reiman, (electronic resource)

The story of purpose : the path to creating a brighter brand, a greater company, and a lasting legacy, Joey Reiman, (electronic resource)

Label
The story of purpose : the path to creating a brighter brand, a greater company, and a lasting legacy
Title
The story of purpose
Title remainder
the path to creating a brighter brand, a greater company, and a lasting legacy
Statement of responsibility
Joey Reiman
Creator
Subject
Language
eng
Summary
BA proven methodology for building a purpose-powered organization /b Some ideas are bigger than others, and the Master Idea'your company's purpose'is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, iThe Story of Purpose/i details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace./ ulliiThe Story of Purpose /iincorporates stories of purpose from Procter & Gamble, McDonald's, Newell Rubbermaid and many more purpose-driven companies. These stories come to life in a comprehensive book that promises to guide, inspire, and transform your organization/liliOffers a blueprint for creating powerful internal and external messages for current and future customers, employees, and shareholders/li/ul iThe Story of Purpose/i will leave you asking yourself "what gets me up in the morning'" instead of "what keeps me up at night'"
Cataloging source
DLC
Dewey number
658.4/06
Index
index present
LC call number
HD58.9
Literary form
non fiction
Nature of contents
dictionaries
Label
The story of purpose : the path to creating a brighter brand, a greater company, and a lasting legacy, Joey Reiman, (electronic resource)
Publication
Note
Includes index
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The purpose of work is to work on purpose -- Purpose inspired leadership -- The master idea -- Ethos : the fruits are in the roots
Control code
ocn808628450
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9781118463994
Lccn
2012035105
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
  • deb91852-f614-4fdc-b6c9-1e67498713ef
  • cl0500000212
Publisher number
EB00066906
Quality assurance targets
unknown
http://library.link/vocab/recordID
.b27197256
Reformatting quality
unknown
Specific material designation
remote
System control number
  • (OCoLC)808628450
  • pebcs1118463978

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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