The Resource The strategy of global branding and brand equity, Alvin Lee, Jinchao Yang, Richard Mizerski and Claire Lambert

The strategy of global branding and brand equity, Alvin Lee, Jinchao Yang, Richard Mizerski and Claire Lambert

Label
The strategy of global branding and brand equity
Title
The strategy of global branding and brand equity
Statement of responsibility
Alvin Lee, Jinchao Yang, Richard Mizerski and Claire Lambert
Creator
Author
Subject
Language
eng
Cataloging source
DLC
Dewey number
658.8/27
Index
index present
LC call number
HF5415.1255
LC item number
.L44 2015
Literary form
non fiction
Nature of contents
bibliography
Label
The strategy of global branding and brand equity, Alvin Lee, Jinchao Yang, Richard Mizerski and Claire Lambert
Publication
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • mel
  • adl
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
ocn891124926
Dimensions
24 cm
Extent
xviii, 221 pages
Isbn
9780415749107
Isbn Type
(hardback)
Lccn
2014038777
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
http://library.link/vocab/recordID
.b32774618
System control number
  • (OCoLC)891124926
  • dw32774618

Library Locations

    • Deakin University Library - Geelong Waterfront CampusBorrow it
      1 Gheringhap Street, Geelong, Victoria, 3220, AU
      -38.143069 144.360403
    • Deakin University Library - Melbourne Burwood CampusBorrow it
      221 Burwood Highway, Burwood, Victoria, 3125, AU
      -37.846510 145.115099
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