The Resource Trust or consequences : build trust today or lose your market tomorrow, Al Golin

Trust or consequences : build trust today or lose your market tomorrow, Al Golin

Label
Trust or consequences : build trust today or lose your market tomorrow
Title
Trust or consequences
Title remainder
build trust today or lose your market tomorrow
Statement of responsibility
Al Golin
Creator
Subject
Language
eng
Summary
The recent rash of corporate scandals-and the ensuing financial ruin of companies and their stockholders - proves that even the bluest of blue chip businesses cannot bank on the blind faith of consumers and investors. More than ever, corporations must rebuild, restore, and strengthen bonds of trust. Al Golin has helped create trust strategies for global business leaders including The Walt Disney Company, Hewlett-Packard, McDonald's, Toyota, Owens-Corning, and many others. Trust or Consequences shows what makes such strategies work, and reveals the eye-opening results of a survey of over 700 business professionals. This essential book reveals how to: create an effective trust strategy; determine the impact of trust issues on stakeholders; assess trust-building performance and calculate the difficulty of restoring trust; create a 'trust bank' for saving deposits of good will to draw on as needed. Trust or Consequences offers tools for identifying trust opportunities, as well as numerous inside accounts of trust-building successes and failures by high-profile organizations and leaders. Filled with provocative ideas about why many companies overlook trust issues, Trust or Consequences brings the subject to center stage - where it must remain if companies are to regain stakeholder loyalty and competitive advantage
Cataloging source
N$T
Dewey number
174/.4
Index
index present
LC call number
HF5387
LC item number
.G65 2004eb
Literary form
non fiction
Nature of contents
dictionaries
Label
Trust or consequences : build trust today or lose your market tomorrow, Al Golin
Publication
Antecedent source
unknown
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Trust trends -- More than a nice-sounding word -- The damage done -- Fix it before it breaks -- If you can't do it, please say so -- The human touch -- Humility -- Speed, truth, and other good ways to respond to bad times -- Tough trust decisions -- The media -- Great acts of trust -- Acts of distrust -- The ten commandments of organizational trust
Control code
ocm65180581
Dimensions
unknown
Extent
1 online resource (viii, 248 pages)
File format
unknown
Form of item
online
Isbn
9781680159219
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b36042523
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)65180581
  • pebcs0814427456

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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