The Resource Understanding audiences : theory and method, Andy Ruddock

Understanding audiences : theory and method, Andy Ruddock

Label
Understanding audiences : theory and method
Title
Understanding audiences
Title remainder
theory and method
Statement of responsibility
Andy Ruddock
Creator
Subject
Language
eng
Summary
Understanding Audiences introduces and critically examines the full range of quantative and qualitative methods which can be practically applied to investigating the influence of the media on audiences
Action
digitized
Cataloging source
INU
Dewey number
302.23
Index
index present
LC call number
P96.A83
LC item number
R83 2001eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Understanding audiences : theory and method, Andy Ruddock
Publication
Bibliography note
Includes bibliographical references (pages 182-197) and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Cover; Acknowledgements; Contents; Introduction: Science Wars and Cultural Studies; Chapter 1 -- Questions of Theory and Method; Chapter 2 -- Media Effects; Chapter 3 -- Media and Public Opinion; Chapter 4 -- Cultivation analysis; Chapter 5 -- Cultural Studies and Audience Research; Chapter 6 -- Audiences, Media and Consumption; Conclusion: Multiple Realities, Multiple Methods; References; Index
Control code
ocm70774259
Dimensions
unknown
Extent
1 online resource (201 pages)
Form of item
online
Isbn
9781412933346
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/recordID
.b26325949
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (OCoLC)70774259
  • srmo0761963448
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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