The Resource Understanding the consumer, Isabelle Szmigin

Understanding the consumer, Isabelle Szmigin

Label
Understanding the consumer
Title
Understanding the consumer
Statement of responsibility
Isabelle Szmigin
Creator
Subject
Language
eng
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HF5415.32
LC item number
.S95 2003
Literary form
non fiction
Nature of contents
bibliography
Label
Understanding the consumer, Isabelle Szmigin
Publication
Bibliography note
Includes bibliographical references (pages 188-197) and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Cover; Contents; Acknowledgements; Introduction; Chapter 1 -- The Consumer-oriented Approach to Marketing; Chapter 2 -- New Products and their Meanings; Chapter 3 -- Paradoxes of Meaning; Chapter 4 -- Whose Marketplace is it Anyway?; Chapter 5 -- Innovation and the Creative Consumer; Chapter 6 -- Revisiting the Time of Adoption and Resistance; Chapter 7 -- When Innovation becomes Creativity; Chapter 8 -- Conspicuous Consumption, Downshifting and Reconsumption; Chapter 9 -- Production and Consumption; Chapter 10 -- Conclusion; Bibliography; Index
Control code
ocm70746624
Dimensions
unknown
Extent
1 online resource (202 pages)
Form of item
online
Isbn
9781412933568
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
http://library.link/vocab/recordID
.b36065079
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (OCoLC)70746624
  • pebcs0761947000
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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