The Resource Visual marketing : from attention to action, edited by Michel Wedel, Rik Pieters

Visual marketing : from attention to action, edited by Michel Wedel, Rik Pieters

Label
Visual marketing : from attention to action
Title
Visual marketing
Title remainder
from attention to action
Statement of responsibility
edited by Michel Wedel, Rik Pieters
Contributor
Subject
Language
eng
Cataloging source
DLC
Dewey number
659.1
Illustrations
illustrations
Index
index present
LC call number
HF5822
LC item number
.V57 2008
Literary form
non fiction
Nature of contents
bibliography
Series statement
  • Marketing and consumer psychology series
  • Marketing and consumer psychology series
Label
Visual marketing : from attention to action, edited by Michel Wedel, Rik Pieters
Publication
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • zbnus
  • fro
Contents
Introduction to visual marketing / Michel Wedel and Rik Pieters -- Eye movements during reading, scene perception, visual search, and while looking at print advertisements / Keith Rayner and Monica S. Castelhano -- Informativeness of eye movements for visual marketing: six cornerstones / Rik Pieters and Michel Wedel -- The effect of selecting and ignoring on liking / Nader T. Tavassoli -- Differentiating the pictorial element in advertising: a rhetorical perspective / Edward F. McQuarrie -- Geometry in the marketplace / Eric Greenleaf and Priya Raghubir -- Are visual perception biases hard-wired? / Priya Raghubir -- Spatial perception research: an integrative review of length, area, volume, and number perception / Aradhna Krishna -- Perhaps the store made you purchase it: toward an understanding of structural aspects of indoor shopping environments / Joan Meyers-Levy and Rui (Juliet) Zhu -- Measuring the value of point-of-purchase marketing with commercial eye-tracking data / Pierre Chandon ... [et al.] -- Images and preferences: a feelings-as-information analysis / Hyejeung Cho, Norbert Schwarz, and Hyunjin Song -- Rethinking visual communication research: updating old constructs and considering new metaphors / Chris Janiszewski
Control code
000041564609
Dimensions
24 cm
Extent
xii, 307 p.
Isbn
9780805862928
Isbn Type
(alk. paper)
Lccn
2007016046
Other physical details
ill.
http://library.link/vocab/recordID
.b22902028

Library Locations

    • Deakin University Library - Geelong Waterfront CampusBorrow it
      1 Gheringhap Street, Geelong, Victoria, 3220, AU
      -38.143069 144.360403
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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