The Resource Wayne Meichner lecture : Polo Ralph Lauren and fashion industry, Brand positioning, produced by Prendismo, (electronic resource)

Wayne Meichner lecture : Polo Ralph Lauren and fashion industry, Brand positioning, produced by Prendismo, (electronic resource)

Label
Wayne Meichner lecture : Polo Ralph Lauren and fashion industry, Brand positioning
Title
Wayne Meichner lecture
Title remainder
Polo Ralph Lauren and fashion industry
Title part
Brand positioning
Statement of responsibility
produced by Prendismo
Title variation
  • Brand positioning
  • Wayne Meichner discusses brand positioning
Contributor
Producer
Speaker
Subject
Genre
Language
eng
Summary
This reference video, produced by Prendismo, features Wayne Meichner discussing brand positioning
Cataloging source
VaAlASP
Characteristic
representational
Language note
In English
Series statement
International business online video
Target audience
adult
Label
Wayne Meichner lecture : Polo Ralph Lauren and fashion industry, Brand positioning, produced by Prendismo, (electronic resource)
Publication
Note
Title from resource description page (viewed December 15, 2014)
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
two-dimensional moving image
Content type code
tdi
Content type MARC source
rdacontent
Control code
ASP2688411/ibus
Dimensions
  • unknown
  • other
Extent
1 online resource (streaming video file) (1 min.)
Form of item
online
Media category
  • computer
  • video
Media MARC source
  • rdamedia
  • rdamedia
Media type code
  • c
  • v
http://library.link/vocab/recordID
.b32276801
Reformatting quality
access
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • ASP2688411
  • (OCoLC)900743416
Video recording format
other

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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