The Resource What we learned in the rainforest : business lessons from nature : innovation, growth, profit, and sustainability at 20 of the world's top companies, Tachi Kiuchi, Bill Shireman

What we learned in the rainforest : business lessons from nature : innovation, growth, profit, and sustainability at 20 of the world's top companies, Tachi Kiuchi, Bill Shireman

Label
What we learned in the rainforest : business lessons from nature : innovation, growth, profit, and sustainability at 20 of the world's top companies
Title
What we learned in the rainforest
Title remainder
business lessons from nature : innovation, growth, profit, and sustainability at 20 of the world's top companies
Statement of responsibility
Tachi Kiuchi, Bill Shireman
Creator
Contributor
Subject
Language
eng
Summary
What We Learned in the Rainforest presents a surprising new business principle: by applying strategies and practices gleaned from nature-by emulating what it once sought to conquer-business can adapt rapidly to changing market conditions and attain greater and more sustainable profits. With clear, direct language and dozens of real-world examples, Kiuchi and Shireman show how a company can become a complex living system that doesn't merely balance competing interests but truly integrates them. Examples from leading companies include: How Coca-Cola CEO Doug Daft uses diversity to drive sales How Intel founder Gordon Moore creates profit by design How Bill Coors builds businesses on the theory that all waste is lost profit How Shell profits as an industrial ecosystem What Weyerhaeuser and activists learned from each other How Dow earns 300% returns, and Dupont builds market share with eco-effectiveness, and more This book shows that the old model of business-the machine model that pitted business against nature-is growing obsolete. In the emerging economy, businesses excel when they emulate what they once sought to conquer. They maximize performance as they become like nature, like a complex living system. By moving beyond the industrial machine model, and applying the dynamic principles of the rainforest instead, business can learn how to create more profit than ever, and to do so more sustainably. Written by two would-be arch enemies-a hard-nosed CEO of a major corporation and a dedicated environmentalist-this book doesn't just balance competing interests, it integrates them into a truly revolutionary new paradigm. Kiuchi and Shireman present numerous real-world examples from leading companies-business strategies and management practices that maximize business performance by all measures: economic, social, and environmental. They illustrate the powerful business model provided by nature for driving innovation, increasing profit, spurring growth, and ensuring sustainability
Member of
Cataloging source
N$T
Dewey number
658.4/08
Illustrations
illustrations
Index
index present
LC call number
HD75.6
LC item number
.K577 2002eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
A future 500 book
Label
What we learned in the rainforest : business lessons from nature : innovation, growth, profit, and sustainability at 20 of the world's top companies, Tachi Kiuchi, Bill Shireman
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 233-238) and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Profit
  • 4.
  • Design
  • 5.
  • Innovation
  • 6.
  • Diversity
  • 7.
  • Succession
  • pt. II.
  • Introduction: How Can Business Profit from Nature?
  • How to Use the Principles: Strategy, Tactics, and Tools
  • 8.
  • Management
  • 9.
  • New Tools and New Values.
  • Conclusion: A Journey into the Business Rainforest
  • App. I.
  • Future 500
  • App. II.
  • Future 500 Tool Kit
  • pt. I.
  • Principles in Nature That Maximize Performance in Business
  • 1.
  • Feedback
  • 2.
  • Information
  • 3.
Control code
ocn863158397
Dimensions
unknown
Extent
1 online resource (xv, 256 pages)
File format
unknown
Form of item
online
Isbn
9781609941741
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b33590424
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)863158397
  • pebcs1461952336

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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