The Resource Why women mean business : understanding the emergence of our next economic revolution, Avivah Wittenberg-Cox and Alison Maitland

Why women mean business : understanding the emergence of our next economic revolution, Avivah Wittenberg-Cox and Alison Maitland

Label
Why women mean business : understanding the emergence of our next economic revolution
Title
Why women mean business
Title remainder
understanding the emergence of our next economic revolution
Statement of responsibility
Avivah Wittenberg-Cox and Alison Maitland
Creator
Contributor
Subject
Language
eng
Summary
"Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. Women today are a majority of the talent pool and make up to 80% of consumer purchases. This new book brings together in a single, concise volume the multiplicity of opportunities available to companies that really understand what motivates women in the global workplace and marketplace."--BOOK JACKET
Cataloging source
UKM
Dewey number
331.4
Illustrations
illustrations
Index
index present
LC call number
HD6053
LC item number
.W58 2008
Literary form
non fiction
Nature of contents
bibliography
Label
Why women mean business : understanding the emergence of our next economic revolution, Avivah Wittenberg-Cox and Alison Maitland
Publication
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • zbnus
  • fro
Contents
Foreword / Niall FitzGerald -- Preface / Michael Kimmel -- Ch. 1. Womenomics -- Guarantors of growth -- The strategic side of the gender divide -- Opportunity cost -- Valuing difference -- Becoming "gender-bilingual" -- Declining demographics is not destiny -- 21st century forces: weather, women, web -- Ch. 2. Most of the Talent -- The "talent wars" are here -- Female brainpower -- Under-used talent -- The role of business schools -- Tapping into the pool -- Building better boards -- Legislating solutions - the controversial quota -- Ch. 3. Much of the Market -- Purchasing power - beyond parity -- Female finances -- Sex and segmentation -- The many faces of marketing to women -- Ch. 4. Becoming "Bilingual", What Companies Can Do -- A fresh look at traditional approaches to gender -- Equal and different -- Diversify dilemmas -- Recognise that "best" is biased -- Surprising sectors -- A new approach to gender -- The building blocks of bilingualism -- Ch. 5. Seven Steps to Successful Implementation -- Key success factors -- Ch. 6. Culture Counts, What Countries Can Do -- Making bosses and babies -- Best and worst: surprising results -- Imperfect deal in America -- Continents of contrast -- Public policy pull, private sector push -- Ch. 7. Figuring Out Females -- What companies need to know about women -- Discomfort with "politics" -- The conversations that matter -- Careers are not straight lines -- The lure of entrepreneurship -- Alternative views of "power" -- Sex, success and the media -- Change agents on their own terms -- Ch. 8. Tomorrow's Talent Trends ... Today, "Women-Friendly" Means "People-Friendly" -- New models of work -- Fathers count too -- Technology as enabler -- The value of "grey" brainpower -- Making the most of the "Me" generation -- The future is already here -- Ch. 9. Conclusion, from Better Business to a Better World? -- New voices, new choices -- New measures of success -- A challenge for business
Control code
000042949682
Dimensions
23 cm
Extent
xxv, 349 p.
Isbn
9780470725085
Lccn
2008295193
Other physical details
ill.
http://library.link/vocab/recordID
.b23365353
System control number
  • js23365353
  • (OCoLC)173718756

Library Locations

    • Deakin University Library - Geelong Waterfront CampusBorrow it
      1 Gheringhap Street, Geelong, Victoria, 3220, AU
      -38.143069 144.360403
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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