The Resource Why women mean business : understanding the emergence of our next economic revolution, Avivah Wittenberg-Cox and Alison Maitland

Why women mean business : understanding the emergence of our next economic revolution, Avivah Wittenberg-Cox and Alison Maitland

Label
Why women mean business : understanding the emergence of our next economic revolution
Title
Why women mean business
Title remainder
understanding the emergence of our next economic revolution
Statement of responsibility
Avivah Wittenberg-Cox and Alison Maitland
Creator
Contributor
Subject
Language
eng
Summary
"Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. Women today are a majority of the talent pool and make up to 80% of consumer purchases. This new book brings together in a single, concise volume the multiplicity of opportunities available to companies that really understand what motivates women in the global workplace and marketplace."--BOOK JACKET
Cataloging source
UKM
Dewey number
331.4
Illustrations
illustrations
Index
index present
LC call number
HD6053
LC item number
.W58 2008
Literary form
non fiction
Nature of contents
bibliography
Label
Why women mean business : understanding the emergence of our next economic revolution, Avivah Wittenberg-Cox and Alison Maitland
Publication
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Womenomics -- Most of the talent -- Much of the market -- Becoming "bilingual", what companies can do -- Seven steps to successful implementation -- Culture counts, what countries can do -- Figuring out females -- Tomorrow's talent trends--today, "women-friendly" means "people-friendly" -- Conclusion, from better business to a better world?
Control code
ocn608624345
Dimensions
unknown
Extent
1 online resource (xxv, 349 pages)
Form of item
online
Isbn
9781282343191
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Publisher number
EB00065338
http://library.link/vocab/recordID
.b36074561
Specific material designation
remote
System control number
  • (OCoLC)608624345
  • pebcs047068562X

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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