The Resource Winning your election the Wellstone way : a comprehensive guide for candidates and campaign workers, Jeff Blodgett and Bill Lofy ; with Ben Goldfarb, Erik Peterson, and Sujata Tejwani

Winning your election the Wellstone way : a comprehensive guide for candidates and campaign workers, Jeff Blodgett and Bill Lofy ; with Ben Goldfarb, Erik Peterson, and Sujata Tejwani

Label
Winning your election the Wellstone way : a comprehensive guide for candidates and campaign workers
Title
Winning your election the Wellstone way
Title remainder
a comprehensive guide for candidates and campaign workers
Statement of responsibility
Jeff Blodgett and Bill Lofy ; with Ben Goldfarb, Erik Peterson, and Sujata Tejwani
Creator
Contributor
Subject
Language
eng
Summary
As the 2008 presidential race dominates political discussion and media coverage worldwide, thousands of lesser-known local contests are being hard-fought in our neighborhoods, cities, and states. Winning Your Election the Wellstone Way is based on the work of Wellstone Action, a leading-edge progressive training center that has instructed thousands of political activists, campaign managers, and volunteers, of whom more than two hundred have gone on to run for office and win. Jeff Blodgett and Bill Lofy analyze the crucial lessons learned from many successful (and several losing) campaigns and
Cataloging source
N$T
Dewey number
324.70973
Government publication
government publication of a state province territory dependency etc
Illustrations
illustrations
Index
index present
LC call number
JK2281
LC item number
.B62 2008eb
Literary form
non fiction
Nature of contents
dictionaries
Label
Winning your election the Wellstone way : a comprehensive guide for candidates and campaign workers, Jeff Blodgett and Bill Lofy ; with Ben Goldfarb, Erik Peterson, and Sujata Tejwani
Publication
Note
Includes index
Antecedent source
unknown
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • 4.
  • Identifying your base, swing voters, and opponents through voter targeting
  • 5.
  • How to build your base and use it for direct voter contact
  • 6.
  • Using direct mail to reinforce your message and target specific voters
  • 7.
  • Reaching voters through paid advertising
  • 8.
  • Working with reporters and communicating your message through earned media
  • About this book
  • 9.
  • Raising money and knowing how to spend it
  • 10.
  • Getting to know your candidate and understanding your opponent
  • 11.
  • Maximizing the candidate's time with smart scheduling
  • 12.
  • Getting the most out of technology
  • 13.
  • The campaign manager : what it takes to run a successful race
  • Jeff Blodgett
  • 14.
  • Turning out our voters : getting out the vote
  • 15.
  • You won. Now what?
  • Acknowledgments
  • Index
  • 1.
  • Running to win : qualities of good candidates and managers
  • 2.
  • Writing a campaign plan and laying out a path to victory
  • 3.
  • Creating a message and delivering it to your audience
Control code
ocn311052830
Dimensions
unknown
Extent
1 online resource (x, 289 pages)
File format
unknown
Form of item
online
Isbn
9780816666508
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b24417233
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)311052830
  • pebcs0816666504

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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