The Resource How Jim Koch keeps the Samuel Adams brand fresh
- How Jim Koch keeps the Samuel Adams brand fresh
- Statement of responsibility
- produced by Bloomberg
- Jim Koch, CEO at Samuel Adams, discusses his business philosophy and the company's 'Brewing the American Dream' program to aid small businesses. He speaks on Bloomberg Television's 'Bloomberg Surveillance.'
- Cataloging source
- Dewey number
- Language note
- In English
- Series statement
- Business education in video
- Target audience
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