The Resource Building a personal brand customers can identify
- Building a personal brand customers can identify
- Statement of responsibility
- produced by Bloomberg
- In today's 'This Maters Now,' Jeff Hayzlett, CEO at The Hayzlett Group, looks at how companies need to build a personal brand customers can identify with and the dangers of a personality overshadowing a product. He speaks on Bloomberg Television's 'Bloomberg Surveillance.'
- Cataloging source
- Language note
- In English
- Series statement
- Business education in video
- Target audience
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