The Resource Rebranding : the winners versus the losers
- Rebranding : the winners versus the losers
- Title remainder
- the winners versus the losers
- Statement of responsibility
- produced by Bloomberg
- Guggenheim Partners Senior Managing Director Dottie Mattison talks about Mercedes-Benz Super Bowl push and Research In Motion's name change to BlackBerry. She speaks on Bloomberg Television's 'Market Makers.'
- Cataloging source
- Language note
- In English
- Series statement
- Business education in video
- Target audience
ContextContext of Rebranding : the winners versus the losers
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